Write like a human and connect with real people
It can be scary to write about your artwork especially if you don’t understand how to do it well and do it without sounding like a jargon-filled bore.
But Ash Ambirge breaks it down into bite sized lessons that help you decipher just what makes good communication.
When you take her Creative Writing School (affiliate Link) course you can feel confident because you’re being led up Mount Everest by a seasoned guide who is not going to let you fall and die, or even stub a toe.
Ash doesn’t stop at writing good copy. She gets you to dig deeper and uncover your business brand, so you have a clear message instead of a confused mess.
“Be clear because confused people leave your page”.
~Ash Ambirge
I felt lost and terrified to try to write about my projects and services. But after going through the Creative Writing School, I would sleep on a problem, and the next day something would click, and I was able to write a little better and sound less like a robot.
Get rid of corporate drivel that drives people away
You know that horrible feeling you have when you sit down to write copy about your business or god forbid, a personal bio? How do you make your copy sound interesting instead of robotic and bland?
You slap up some ghastly product descriptions that read like you’re selling constipation-relief meds to dead people and call it a day.
Damit, I’m an artist not a writer! You might be thinking as you push away from your word processor and go back to making visual art or designing something cool.
In real life you’re not pompous or stuffy. You’re interesting and fun and people like you, and they’re interested in the art you create.
So why does your web copy sound like an instructional manual on weather stripping from the 1950s?
Why can’t you seem to transfer your delicious self into your writing?
“Art is worth money. Your ideas are worth money. Your creativity is a very real product in the modern economy.”
~Ash Ambirge
So why doesn’t your writing reflect the incredible value you know you have to offer?
If you want to sell more of what you have created you need to be able to reach out of the screen and offer people a delectable taste of your wares so they can get to know you, like you, trust you, and eventually buy from you.
If your writing sounds like a whitepaper about slug insecticide people are going to click away so fast, they’ll sprain their fingers and miss out on your gorgeous creations.
Whether you’re on Etsy, Shopify, Red Bubble, Amazon or your own website you need to express yourself in a way that keeps people there long enough to get to know you and your product.
Describing your work as: artisanal, small-batch, unique, orhand-crafted isn’t enough because everyone else is using the same exact terms so these words are becoming generic and starting to lose their meaning.
You need more than gorgeous creations; you need a human personality too (unless you have 83-gazillian dollars to saturate the world with Facebook ads).
Ash Ambirge to the rescue
There is no better creative writing teacher for teaching you to sound less like you have a stick up your tuckass and more like an actual human than Ash Ambirge (affiate link)
She is an expert at connecting in a genuine way with humans.
She kicks butt at making an abundant living with creative writing while traveling the world, wearing long strands of pearls, and eating all kinds of weird shite that’s fun to read about in her newsletters.
Her specialty is sprucing up dull copy for fortune 500 companies, getting huge book deals, and running The Middle Finger Project, her naughty-potty-mouthed blog.
She is enthusiastic, irreverent and shrewd while being completely human, approachable and funny as crap.
Ash somehow straddles three personalities without seeming weird:
1 – Trailer-park, working-class sweary-bad-girl.
2 – High-end professional copy writer with a master’s degree in Linguistics, perfectly coiffed hair, knowledge of which expensive wine goes with what entree.
3 – Warm, gentle, compassionate ally, cheerleader, and writing teacher who guides you to greatness.
Get on the waitlist for her course and consume and digest it rapidly.
At the time of writing this she is updating her Creative Writing School and almost ready to launch. I have taken this course and can’t wait to dive in and gorge myself on the new material.
Last summer I took part in her 30-day course on how to write a paid newsletter, how to brand it and how to keep int going and turn it into a full-fledged business. Even though I haven’t started a paid newsletter yet, I have used many of the ideas for branding and writing for niche websites and products.
“Creative writing is one of the most underutilized tools for online marketing”
~ Ash Ambirge
She will spoon feed you the art of:
Connecting to your people like a human being instead of a sounding like an elevator repair manual
Structuring your sales copy, newsletters, bio and more without you even knowing you’re getting the basics of excellent writing technique
Making your writing fun to read instead of sounding like a dry pompous essay 9th grade English lit
Ash makes learning writing concepts feel like eating your favorite desert with your best friend.
Even if you hate writing, by the end of her course you feel confident enough to do it with more enthusiasm and effectiveness.
With Ash’s Creative Writing School you learn to dissect dull writing as well as great writing so you know what not to do as well as what works.
Learn to analyze what makes good writing good
Before you know it, you start being able to spot what a writer is doing with their sales page or blog post that makes it so enticing. You’ll be able to steal techniques that work and use them in your own writing.
When you start to understand the concepts, the puzzle pieces in your own business come together into a cohesive picture and you realize that fun engaging writing was the key to it all.
Ash Ambirge teachers you how to reveal yourself when you write
Marketing feels cringy because it is so often done in a fake, insincere way.
No one likes to feel they are being sold to by some guy named Jim in an ill-fitting sky-blue sports jacket who comes to your door with a suitcase full of pots and pans.
Or the online equivalent; no one likes being yelled at by some sleazy blindingly bright pop-up ad when all you wanted to do was quietly read an article on the latest discoveries in string theory in Science Digest.
I never had much success in the past selling my stuff because I couldn’t stand the idea of having to be brash and loud and obnoxious to do it.
But Ash Ambirge teaches a way to market yourself so that you entertain your peeps, so you don’t have to sell! sell! sell!
Instead, you learn how to invite people into your delectable world of creations with personal stories that relate back to what you want to sell.
When you make it fun for people to read your copy it makes it enjoyable to participate and then buying from you on a repeat basis is something that comes naturally out of that relationship.
Many courses on how to brand yourself or write copy try to get you to follow a formula that turns you into a clone of the person who’s teaching them.
But Ash doesn’t try to make you into a copy of herself. The concepts she teaches help you to dig deep enough to figure out what you’re really made of.
When I started getting her newsletters, I noticed an amazing freshness and energy. She wrote well, had a potty mouth, and made me laugh. To this day I cannot wait to open her weekly newsletters.
Ash helps you find your distinctive flavor. She helps you to be bold without being obnoxious.
She also encourages you to stop trying to appeal to everyone so you can talk to that one group of people who will follow your every move instead of trying to please everyone and ending up sounding bland and generic.
She helped me to stop such a fearful little baby about marketing.
Damit, I’m an artist not a writer! But now I’m an artist who can finally write bio that doesn’t make people snore.
Get Ash Ambirge’s Creative Writing tips and be the first to know when her next course drops.
